Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Going Native: Faster Architectural Simulation Fast-Forwarding

As system complexity grows, cycle-accurate simulation experiments become inordinately time consuming. Most approaches to accelerating architectural simulation model only portions of an application in detail. Detailed simulation begins with architectural state from earlier portions of the execution. Constructing this requires fast-forwarding: modeling effects of earlier instructions without mode...

متن کامل

How Can You Measure It & Why Does It Matter ?

Yueng-Hsiang (Emily) Huang, Ph.D., is a senior research scientist at Liberty Mutual Research Institute for Safety (LMRIS) in Hopkinton, MA. She holds a Ph.D. in Industrial-Organizational Psychology/ Systems Science from Portland State University. She conducts both laboratory and field research in areas such as occupational injury and accident prevention, and organizational culture and climate. ...

متن کامل

Sleep health: can we define it? Does it matter?

Good sleep is essential to good health. Yet for most of its history, sleep medicine has focused on the definition, identification, and treatment of sleep problems. Sleep health is a term that is infrequently used and even less frequently defined. It is time for us to change this. Indeed, pressures in the research, clinical, and regulatory environments require that we do so. The health of popula...

متن کامل

Reality Does Not Recognize Borders

Reality does not recognize borders. Why we should use the very general term of “reality” and not science, because the borders that we draw are pure delusions, and on the opposite side there is the reality. The laws of the universe, either the physical nature of the world which the scientist studies or metaphysics which is the territory of philosophers, it isthe same reality that rules. Today ma...

متن کامل

IT Doesn’t Matter, Does It

Ping Wang: In a recent conversation, the CIO of an automobile company told me that his company is cutting IT spending “across the board.” However, the marketing department really needs to buy a CRM package to obtain the online customer interfacing capability. When his IT department proposed this purchase to the board, it was rejected because the purchase was considered unnecessary IT spending. ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: SSRN Electronic Journal

سال: 2016

ISSN: 1556-5068

DOI: 10.2139/ssrn.2816655